Our story
Deep Alaska roots, still curious about what’s around the next bend.
Ty is a lifelong Alaskan and nationally recognized marketing professional with decades of experience. Julie, a retired nurse, has called Alaska home for 30 years. Together, they are the active travelers behind Driven by Alaska.
Why now
Retirement gave the dream some wheels.
Ty grew up in Alaska, and Julie has made it home for three decades. We raised families here, built careers in marketing and nursing, and explored a good piece of the state. We also know how enormous Alaska is and how easy it can be to drive past a remarkable story, business, trail or community without realizing it.
Ty’s marketing career spans the rise of the digital era, from the first wave of websites and online advertising to today’s measurable, always-connected marketplace. As technology changed how people discovered and chose businesses, he helped companies and customers move confidently into the new landscape. He built a national reputation for turning emerging tools into clear communication, stronger customer relationships and real business growth.
That experience made the opportunity easy to recognize. Standing in front of the Transit’s enormous blank white sides, Ty had an immediate realization: this was more than a camper van. It could become a highly visible mobile marketing platform traveling through the exact places Alaska visitors gather. With the right wrap, message and measurement, he knew it could deliver real value for the right companies while helping travelers discover more of Alaska.
In 2027, we plan to put it to work across Alaska. We’ll hike, ride, camp, meet travelers, listen to local owners and share the places we believe deserve a stop.
Come along
We’re not chasing Alaska. We’re paying attention to it.
The journal will hold the honest version: what worked, what surprised us, who helped and where we would return.